Effective Ways to Promote Your Site

As the title suggest: site promotion, we will discuss the various parts about how to promote a particular website on the Internet. Site promotion is essential to expand your business and make the most out of it. It helps to generate the maximum traffic to your website and gain the advantage out of it. I have mentioned some of the effective ways to promote your site.

* Submit to article directories:

Article submission is an awesome way to get traffic and quality backlinks to your site. A well written article can bring you huge amount of traffic. There are many quality article dictionary available on the net. Submit your original article with the link of your website at the bottom of your article. Generally people read article and follow the link at the bottom of the articles

* Forum Posting:

This is another way you can get backlinks and traffic to your website. First of all you need to select a proper forum niche related to your website and need to contribute your quality posts in the forum accordingly. Make sure you contribute properly and not just spam the forum with your link because in most cases forum moderators Ban the account due to spam activity. You have the privilege to set your signature links in forums and through this way you will get handsome traffic.

* Social networking:

Here is another good way to promote your site through social networking. This method is being used by lot of people now a days where you join a large social networking sites like Facebook.com, MySpace.com or Twitter.com and start doing networking. This method is somewhat easy. You make a large amount of friends, groups, fanpage and invite your friends to join and share their ideas. Same way in twitter, you just make an attractive quote with the link of your site and people will start following you. Isn’t this amazing?

* Contests:

Everyone loves contest and the related prized to be awarded. Many sites offer money or physical prizes their promotion. The important part of a successful contest is obviously to enter a lot of people and make sure you promote the contest as much as you can on classified and forums. The more people will take part, the more your link is popular.

* Press releases/Television/Radio:

This method is somewhat expensive as well as effective too. Press release is an effective way to bring the media attention if your site or product is new in the market. You can advertise your product/site with attractive quote or package where people might be interested.

* Email signature:

Yes, you can also convey or reach to the potential customer’s through the email signature. What you do is add a short sign-off with your name and the URL of your site. Like below John Smith

http:// www. johnsmith. com

* Blog comment:

Blog comments are what the blog make social and popular. Here you will put your valuable comments on various blog’s you read. Blog comments are the blood of a Blog where people like to involve and make their own comment. You can comment on blog with a link of your site. They said that an attractive comment bring all the attention. So if your comment will be attractive most of people will visit your link.

* Backlinks:

Backlinks are the most important factor to gain handsome traffic. Once you get a quality backlinks most of the traffic will come automatically to your site without doing major promotions. The key idea should be to collect backlinks from well established sites.

* Search Engines:

This method is a great and most effective and should be universal too. Once your site is ready and fully prepared the next step has to be search engine submission. This important key factor is strong and comprehensive submission to the all major search engines and get indexed. Keep improving your site and getter better rankings in the search engine. It will automatically provide you good traffic.

Internet Marketing – How to Get Started When You Are a Beginner?

Internet marketing for beginners would seem like a daunting task. You may get lost in internet jargon or drown in technical terms that you could completely find foreign. But really, it is not! All you need to know is a few basic things and then you are on your way to setting up your business online!

What is internet marketing? For beginners, it is the process of selling your products and services online to improve product recognition with the resultant improvement in sales profits. It means increasing the possibilities of capturing a wider client base by exposing your products to internet users that surf the web for different things everyday. Internet marketing beginners may have learned of this business advertising option from friends or simply by picking up the idea while surfing the internet themselves.

To make the transition to online marketing for beginners, here are a few tips you may want to consider.

First, remember that internet marketing for beginners or otherwise, begins with a business plan. Before you even begin to consider bringing your business online, you should come up with a strategy that will make your plan go smoothly. You should know who you want to target for your products or services. Identification of your target clientele makes your online marketing strategy more specific thereby increasing internet traffic from possible clients.

Beginners in online marketing may also mean being faced with coming up with your own website. You need to have a website to promote your business. This is the venue for your possible clients to get to know more about what your business is all about and what products and services you offer. Some online marketing newbies hire professional web designers to build their sites for them. But if you are a bit low on budget, there are quite a number of sites online that provide free website templates you can choose from to build your own website. The internet is also rich on tips on how you can make your website effective in attracting your clients.

There are quite a number that opt to begin ‘introducing’ their businesses through the most popular social networking sites on the internet. These websites have millions and millions of members who can serve as your client base. Among these websites are Twitter, YouTube and Facebook. Online marketing newbies sign up and build their friend base and followers then slowly introduce their business in their blogs and by linking their actual websites to their social networking sites.

Whatever you may find most useful as an internet marketing beginner, bear in mind that to make your site successful you have to conjure ways that will always keep your clients and your first time site visitors wanting more from your site. Make your articles interesting and engaging so that it keeps them wondering what else you might have in the future. Provide a means by which you and your clients can keep in touch. Have an open line of communication where they can inquire about your products and services and you too, can update about what is new. This way your internet visibility will keep on improving.

Home Based Business Opportunity – Work at Home on Something You Love

When first investigating any home based business opportunity, begin by taking the time to list your interests and hobbies. Can you transform the ideas and systems of others to work for your interests? Anyone that has a home based business starts somewhere and makes a go at it. The strategies that don’t work get challenged with new ideas and the techniques that do work get multiplied to make more money.Success Tips For Any Home Based Business OpportunityConcentrate and focus on one niche, one strategy, one product. Learn everything you can about it. Search keywords you think people would search on, what is coming up? What is your competition doing? Is anyone advertising? What types of sites are showing up on the search engines?Compile keywords. Use the many tools available that will expand your initial seed list into a complete keyword list that could have over 1,000 legitimate keywords you could target in your marketing efforts.Write content for your blog, email series, website, and article submissions. Use the keywords in the title, the tags, and the content. Keyword density should be 2% – 6% of total word count depending on directory guidelines and optimization techniques that you are using.Learn from others. There is a high volume of free information that can be used as market research for specific niches or products. What articles are being read? What questions are being asked on the forums? How old is the information that is showing up? Have you spotted any trends worth noting? Is your niche one of the ‘hot topics’?It is easy to get caught up in what everyone else is doing and make it much more complicated than it needs to be. If your home based business opportunity becomes too complicated, it will never work because you won’t be able to take the time to make it work. There will never be enough hours in the day. Simplify your systems and concentrate on your interests. If you are going to be spending a lot of time working your home based business opportunity plan, doesn’t it make sense to work on something you love?

Advantages of Internet Home Based Business

Because of the increasing rate of unemployment, people are looking for alternative ways to earn money. If you are planning to start a home based business, the internet can be your best friend. You can start one with none or very low cash capital, given that you have a computer and an internet connection. If you are not convinced, here are the advantages of internet business compared with brick and mortar business.Business without your own goods!First of all, you can start a business without a product of your own. Now, your writing skills can come in handy. The easiest way to do it is to start a blog. You may begin with just writing about anything. Just keep in mind to make your blog entries interesting. Once you developed a good readership, you can post advertisements on your blog. You may enter an affiliate relationship with companies which have products or services to sell. Write about them and host their links. If a purchase is made through your efforts, you will get a commission.No need for a shop spaceWith an internet based business, all you need is enough space for you to sit down in front of your PC. You may also have a telephone. There is no need to rent for a place to be your shop, saving you operating costs. If you are advertising products from other companies, then you do not have to keep the goods in stock. If an order from a customer is made, you can have the goods shipped and you still get profit. There is no need to waste room space for storage or pay storage fees.Easy communication with customers and related companiesConventional mail is slow and inefficient. You also have to pay postal fees for paper mailings. But for an internet home based business, it is very easy to keep in touch with customers. You can easily send email to your mailing list, even personalize every message. Electronic newsletters are sent in just seconds and it increase word of mouth about your business. How? It is because emails can easily be forwarded, without cost and effort on the side of your customers.While you are working on your site, you will be exposed to other home based advertisers. You can form an affiliate community, and you can earn more by finding more links to host. In time, your site will be exposed to reciprocal links, which will help your blog become more visible through search engines.EfficiencyThe brick and mortar shop requires a good location, so that it is accessible by customers. If your business is on the internet, you make the whole world your audience.Also with an internet business, your customers are attended to immediately. Buyers do not need to wait if you are dealing with others since internet response can be automated. You also do not have to work whole day long. If you already have updated your blog and all the necessary links and banners have been posted, you can rest or do household chores. You can cook or take care of the baby while actually earning money. Home based business is particularly recommended for mommies.

Online Home Based Business Opportunity Marketing – Tips For Marketing Your Home Business

You can make significantly more money in your home based business when you learn how to market that business more effectively.  Online home based business opportunity marketing is often taught by people who aren’t even involved in any home business. They’ll teach you how to spend more money than you’ll make. You don’t have to spend money to market your business!There are a multitude of ways you can market your business online for free. If you have a computer and internet access, you can become successful and you won’t have to spend a dime on these marketing strategies.As simple and as inexpensive as online marketing can be, there are ways to mess it up. Here are three mistakes that all online marketers should avoid.Online Home Based Business Opportunity Marketing Tip #1 – Don’t Use A Company WebsiteHome based business opportunity websites are usually horrible! They’re great for signing people up online but they are rarely good marketing tools. Your home based business opportunity website probably gives out too much information too fast and there isn’t an optin box to capture your visitors namer and email address. Use your company website only when you have to, and set up your own squeeze page.Online Home Based Business Opportunity Marketing Tip #2 – Don’t SpamSpam is the number one no-no in online marketing. So many people do it, but nobody likes it! If you want to be taken seriously don’t spam, it’s not effective and it will cause people to dislike you. People do business with people they know, people they like and people they trust. Spam and nobody will like or trust you!Online Home Based Business Opportunity Marketing Tip #3 – Don’t Use Your Phone NumberWhen you are online searching for a home based business you will probably want to get that information online as well. So many people make a great marketing video, or article or blog post and then encourage people to pick up the phone to get more information. Bottom line, people just don’t want to do that.If they found you online they want to get more information online. Once they get closer to signing up they may want to talk to you on the phone. Until that time keep it online.There are exceptions. If you are already successful working from home and you’re good on the phone, you can benefit from using your phone number occasionally. More often than not you should send people to a website but if you are already a pro you can successfully use a phone number some of the time.Online home based business marketing doesn’t have to cost you an arm and a leg, it can be easy, profitable and best of all free. These tips will get you started but there is so much more! Avoid the simple mistakes and your business will grow a whole lot faster.

Should Small Business Owners Rely on Google?

Let me start by saying that Google are not out to hurt small businesses however they often do. For many small business owners the idea of being on the first page of Google for meaningful phrases within their industry is very attractive. If done properly Search Engine Optimisation (SEO) can have a massive impact on the visitors and ultimately sales or leads a small business generates through their web site.

The problem is most small business owners want to target the most generic of phrases i.e. “New Car” which has a huge amount of searches each month and so is very competitive and therefore a small business would have to invest a lot of time and money to achieve this. Often entry level SEO Companies will promise the earth when it comes to delivering phrases like this and will often give unrealistic time frames and unrealistic costs. The problem here is that it takes a small business 3-4 months sometimes to find out that these promises are unrealistic and therefore 3-4 months have been wasted not only from a cost point of view but from a lead generation / sales point of view.

There are other issues when it comes to targeting generic phrases like this in that even if a small business found a partner that could deliver these phrases in a timely fashion because they are so generic and because the search volumes are massive then the leads generated can often be very high. Just what the Doctor ordered you might think however the leads tend to be wildly different in quality from very early stage researchers, to clients ready to buy now and so unless you have the infrastructure, team and processes to qualify, filter and nurture all of these leads then many will get wasted.

So how does Google fit into this process?

There are typically three types of SEO Company:

Entry level SEO Companies who concentrate on very long tail phrases (very specific like “New Car for sale in the South of England”) which generate little if any searches and therefore little if any traffic and ultimately little if any leads / sales. These companies will typically concentrate on a little on page optimisation and very little if any link building.

Agency style optimisation companies – the agency model works very well with bigger blue chip companies who want a bespoke service have the time and money to invest on generating good quality generic phrases and have the people in house to manage and quantify the leads and enquiries. This type of model involves employing real quality SEO specialists who take a bespoke view on each client when it comes to their optimisation both online and offline. This model works well when a specialist has 5-10 accounts to work with and the company charge a lot of money for each project. This means that when Google makes changes to their algorithms they have the time and resource to make the changes necessary for each client. The problem with this model is when it is employed for small business owners because the company cannot charge a lot of money, therefore the SEO Specialist has to work on 60-100 plus clients and so even if success is achieved in the first instance when Google makes changes the SEO Specialist and company are incapable of coping and keeping up. The big problem here is that often the small business owner has come to rely on the traffic and sales from Google and if they lose these the impact can be massive.

Specialist Small Business SEO Companies – There are surprisingly very few companies who are specialists in this field and the big difference between this model and the agency model is that the companies who do this have developed world class processes and often software so that their specialists can handle multiple accounts and therefore truly keep the cost of optimisation low. The major difference here is that if Google do make changes then because of these processes and software the specialists can implement the necessary alterations to client sites instantly, seamlessly and with minimal impact to results ongoing. This type of company tend to focus on quality long tail phrases which do generate good profitable traffic however they will also have software that helps the small business owner maximise this traffic by making improvements to the whole of the online sales funnel and turn it into leads and sales.

Google are always making changes to their algorithms to prevent spammers, unscrupulous affiliate programmes and companies involved with the likes of click fraud. The problem is a lot of these companies produce small poor quality web sites to do this and so Google are always moving towards better quality, content rich, constantly updated web sites to feature high on their rankings. Unfortunately small business owner web sites tend to be more like the spammer model than they do the blue chip model and therefore often get affected by Google’s changes albeit quite innocently.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.